About Financial Success SA
Specialising in aged care financial advice
We help families coordinate financial, care, and administrative decisions during aged care transitions for elderly parents.

About Financial Success SA
Financial Success SA is a boutique financial planning practice established in 2003 by Adelaide-based Certified Financial Planner, Denise Kipling (AR 235861). Since 1998, Denise established her foundation in the financial services industry, and focuses specifically on aged care financial advice, helping families understand costs, entitlements, and financial implications during significant life transitions.
The practice was created to provide clear, structured financial guidance for people navigating aged care decisions; an area that combines financial complexity with emotional pressure and time-sensitive choices. The focus is on helping families understand what applies to their situation, so decisions are made with clarity rather than uncertainty.
How the practice evolved
The practice was founded from a desire to make a meaningful difference by focusing deeply on one area of financial advice. After several years working as a general financial planner, exposure to the growing complexity of aged care and the need for specialised guidance led to a clear shift in direction.
In 2008, that focus moved firmly toward aged care financial advice. Over time, the practice evolved into one dedicated entirely to aged care, supporting families through complex financial decisions during significant life transitions.
The aim has always been to reduce confusion and pressure by providing clear, understandable guidance. When families understand their options and feel supported in the process, they are better able to make decisions with confidence and clarity.
Why this work matters
Denise chose to become a financial adviser because she genuinely enjoys helping people. Supporting families through aged care transitions - particularly when a loved one is entering residential care - provides a strong sense of purpose. Helping families move from confusion to clarity and become comfortable with the decisions they make is central to the practice's work.
The objective is to help families feel informed, supported, and confident in their financial decisions. Aged care often brings stress, uncertainty, and unfamiliar processes. Clear guidance can reduce that pressure and help families understand their options without feeling overwhelmed.
Personal and professional understanding
Denise’s work is shaped not only by professional experience but also by personal experience. Having witnessed aged care decisions within her own family, Denise understands the emotional weight, responsibility, and uncertainty families often face. This perspective supports an approach grounded in empathy, patience, and clear communication, alongside strong financial and technical knowledge.
One of the most common challenges families encounter is knowing where to begin and how to move through the process. Financial guidance helps families understand what matters most at each stage, how decisions interact, and how to move forward with greater clarity.
Too much information can be as difficult as too little. The key is understanding which information applies to your situation and how to use it effectively.
Our services
Financial Success SA provides specialist financial advice across key areas of aged care planning and decision-making. Each service focuses on helping families understand costs, entitlements, and financial implications before important commitments are made.
Aged care financial strategy & cost planning
Understanding affordability, modelling costs, and clarifying financial options before entering care.
Government entitlements & aged care fee assistance
Explaining Centrelink assessments, means testing, and how government support affects aged care costs.
Aged Care Placement Support & Negotiation
Supporting financial decisions related to accommodation choices and care arrangements.
Aged Care Coordination & Family Guidance
Helping families navigate aged care transitions with structured financial clarity.
Qualifications and professional standing
Denise Kipling is a Certified Financial Planner, Accredited Aged Care Professional, FAAA Aged Care Specialist in aged care financial advice, with extensive experience in financial services and aged care planning. Her qualifications and professional standing support the provision of structured, compliant financial advice tailored to aged care decisions.
Full licensing, qualifications, and disclosure information are available in the Financial Services Guide (FSG).
Financial Services Guide (FSG)
Financial Success SA provides financial advice in accordance with the Financial Services Guide (FSG). The FSG explains the services provided, how advice is delivered, fees and remuneration, and how complaints are handled. It also outlines professional obligations, licensing, and client protections.
Denise is the Aged Care Specialist at Financial Success SA. She is a Certified Financial Planner, holds a Certificate in Accounting; a Diploma, Advanced Diploma, and a Graduate Diploma in Financial Services; and has successfully passed the FASEA industry exam. She has also successfully completed accreditations and been approved by Aged Care Steps as an Accredited Aged Care Professional. Denise and Financial Success SA Pty Ltd are members of the Financial Advice Association of Australia (FAAA); and have achieved the FAAA qualification as Aged Care Specialists.
Denise has been in the financial services industry since 1998, having previously spent ten years in general insurance. Denise loves helping and working with people. She is very thorough in her approach; down to earth and friendly. She strives to take the complexity out of any advice that she presents and is always there to support her clients. She is reliable, efficient, and installs a level of comfort in her clients to make the process simple and understandable for all. By exploring your current situation and assisting you in discovering what is important to you, she will help you articulate your objectives which then become the foundation of your advice. With an approachable professional demeanour, Denise explains every part of the process and her advice, keeping you informed and confident every step of the way. Her commitment to providing the best service to her clients is demonstrated by her continued and formal education; and upholding high standards of ethics and compliance.
What the practice aims to provide
The aim is to help families understand their financial position, the cost of care, and how decisions affect long-term outcomes. Guidance is provided so families can:
Understand aged care costs and financial implications.
Interpret government entitlements and assessments.
Make informed financial decisions during aged care transitions.
Feel confident and comfortable with the decisions they make.
The approach focuses on clarity, structured understanding, and informed decision-making rather than urgency or assumptions.
LOCATION AND SERVICES AREAS
Service areas
Financial Success SA is located in Adelaide. We provide aged care financial support to retirees planning ahead, adult children/family acting under the power of attorney, partners within a couple, and professionals supporting aged care clients Australia wide. Meetings may be held in person, by phone, or virtual, depending on circumstances, urgency, and location, ensuring access to guidance when it is needed most.
Supporting families with clarity and confidence
Aged care decisions often involve complex financial considerations, emotional pressure, and unfamiliar systems. The goal is to provide support and guidance that brings clarity, reduces uncertainty, and helps families feel confident in their decisions.
With the right understanding, families can move through aged care planning with greater confidence, a clearer financial picture, and a stronger sense of control over their choices.
…helping you to make the right decisions